Onboarding Survey
It can be difficult for new users to know how to get up and running with a Launchpad, particularly if they're not familiar with Ableton Live. This new process guides users through everything they need to get started.
This site asks you a few questions to point you in the right direction. Although it's very simple, its a sign of things to come. If you have your Launchpad connected, it knows (via Web MIDI) and sends you to the right destination.
If you've interacted with one of our surveys before, it adds information you provide about your musical goals to your Hubspot profile. The next email the user gets is more likely to be relevant to them.
This is a step towards a whole new way of thinking about our products:
A world where we automate product registration.
A world where we personalise for the customer, as a two-way conversation.
A world where the online experience is the product.
The goal here was genre neutral, brand neutral design that was unambiguous. We asked people to choose how often they use these things in their music making.